ABOUT US

Built for the places other tools weren't.

The idea for Simba came during a field visit to an informal settlement in Nairobi. Our founder was collecting research data and realized that, besides pen-and-paper, the tools available were wrong for the job: expensive, complicated, and built for offices rather than communities.

That's still the problem we're solving. Most data collection assumes stable internet, lots of staff, and participants comfortable with technology - but most of the world doesn't work that way.

Simba was built for the places and people that other tools don't serve. We use WhatsApp because people already use it. We use AI to handle data that otherwise can't be analyzed. We work with partners to build tools that are right for them.

Meet the founders

April Stephenson

April Stephenson

COFOUNDER, CEO

M.Sc., Social Innovation & Entrepreneurship, LSE

April has worked in risk & decision science at Venmo, PayPal, and Amazon. She got the idea for Simba while doing fieldwork in Nairobi, and loves books.

Katie Simon

Katie Simon

COFOUNDER, CTO

B.S., Computer Science, Columbia University

Katie has built product at multiple startups and companies like Venmo and Bank of America/Merrill Lynch, with a side hustle in comedy in NYC & LA.

Robert Morris

Robert Morris

COFOUNDER, CFO

M.Sc., Social Innovation & Entrepreneurship, LSE

Born and raised in rural South Africa, Rob has worked in in nonprofit innovation and accounting. He's the biggest cricket fan in the United States.

View our 2025 Annual Report

View report

Our story

2019
April has the idea for a mobile data tool while collecting dissertation field data in an informal settlement in Nairobi.
2020
The name “Simba” is coined and the concept explored during LSE coursework.
Rob and April refine the concept on a road trip through Italy, drawing on Rob's work across Africa and Central Asia.
2021
April & Katie agree to explore building Simba as a tech-for-good startup.
The first MVP is built and tested with potential users. April and Katie present Simba at Web Summit Lisbon.
2022
Based on feedback, Simba pivots the core concept and formally incorporates, signing its first customers.

The team participates in OCEAN accelerator and secures its first funding.
2023
Simba launches its MVP and begins operations in 9 countries. The team conducts user research in Nicaragua and studies impact strategies & ecosystems at Oxford University's Impact Measurement Programme.
2024
Simba Labs R&D program launches with an expanded partner cohort. The team executes their first in-person deployments in Uganda and Kenya.
2025
Simba operates in 56 countries with 9.5x annual growth; the team is located in Southern California, Raleigh-Durham, and London.

Simba V1 is launched with integrated AI analysis and begins serving governments, INGOs, and larger institutions.